Reaching the Poor and Very Poor with Appropriate Savings Services


What does it take to design and create savings products that are useful and safe for poor people? In a guest piece for the CGAP Microfinance blog, Debbie Dean — Grameen Foundation’s Microsavings Project Director — discusses the team’s experience working with CARD Bank in the Philippines. Together, they are integrating poverty data and financial data to better understand the savings behavior of CARD’s existing clients and the markets it is serving, as well as to design products to fill needs where there are gaps. Her guest blog post is part of a special series on savings.

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