The annual Mobile World Congress is the place to see the latest mobile phones and applications before they hit the market. But that’s not why Tim Wood is there. As director of Grameen Foundation’s Mobile Health initiative, he’s more interested in how the mobile industry can help improve health outcomes for people who can barely afford a $20 phone.
Tim was part of a panel discussion on mobile health for development – the first of its kind to be held at a Mobile World Congress. He hopes this will galvanize even greater awareness of, and support for, the life-changing opportunities that a simple phone can provide to poor people around the world.
Grameen Foundation’s Mobile Health solutions focus on improving patient care for the poor by helping healthcare providers become more efficient, and by making modern medical information easily accessible and relevant to the poor themselves. In Ghana, we have been working through our MOTECH initiative with the Ghana Health Service on a “Mobile Midwife” service that sends weekly messages to pregnant women and new mothers reminding them of appointments and providing health tips that reinforce advice from their local nurses. In addition, nurses can update their clients’ data on their mobile phones and access their records as needed. Since 2010, we have registered more than 11,000 pregnant women and families in the country’s remote Upper East Region.
Be sure to follow our coverage of the Mobile World Congress 2012 to learn more about how we can deliver products and services to poor, rural communities through the 4 billion phones that are already in developing countries and emerging markets.