Day Eleven: Helping People at the “Bottom of the Pyramid”


For the 12 days leading up to Thanksgiving in the U.S., we’re featuring 12 stories from six different countries we work in, as a way of saying, “Thank You” to our supporters, who make our work possible. We hope that you enjoy seeing the difference that you’re making in the lives of poor people around the world, every day.

Ellen Sasha, of Makasar, Indonesia, began working for Grameen Foundation as a field officer in March 2010. She had previously worked for the American Red Cross, researching avian-human influenza prevention in Indonesia, and has written a book about conflict and consensus in Bougainville – Papua New Guinea. She is now Operation Manager of a pilot project for a new mobile application that Grameen Foundation is developing for poor entrepreneurs.

After studying politics and working with several other nonprofit organizations in Indonesia, I was excited about joining Grameen Foundation, where I work to highlight the usefulness of mobile technology for the poor. This mission really caught my interest, since it was really rare finding a non-governmental organization with that focus here in Indonesia; I was eager to do something unique while helping others.

Ellen Sasha, Operation Manager for Grameen Foundation in Indonesia, is regularly inspired by her interactions with the poor women she meets.

But working in the field is not as easy reading theories in books. A major challenge involves bridging the gaps between the diverse range of people we that we meet every day. It’s not just the differences between larger communities, but the differences in small groups that can be striking as well. Before they will consider using the products that we offer, we must earn their trust. Only then can we demonstrate the value of our product from their perspective.

The best part of my job is really helping people at the “bottom of pyramid” by directly engaging with poor women and other people in the community. I enjoy learning directly from our clients how mobile technology can really fit and be useful in their struggling communities. I love chatting with our beneficiaries, closing the distance between my life as an educated woman who works in an office and their lives as poor women who work in the home. Some of them see me as a family member now and feel comfortable confiding in me about all sorts of problems in their lives. In turn, this helps me understand their situation even more deeply, revise my theories and gain new insights for projects that we’re working on.

By understanding and addressing their thoughts and concerns about new things, we can really improve these women’s lives. Their humbleness, honest attitude, high integrity and caring are inspirational. My work with them doesn’t feel like fulfilling an obligation; instead, it feels like a kind of hobby – something I do that gives me happiness and pleasure.

You can help us reach more poor women in Indonesia – and around the world – by supporting Grameen Foundation today.

Our 12 Days of Thanksgiving series stories were collected and edited with the help of Bankers without Borders® volunteer Nicole Neroulias Gupte.

You can read the rest of our series here: Part 1 | Part 2 | Part 3 | Part 4 | Part 5| Part 6| Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12

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